Google Finds Three Is Better Than Two
Clicks rose 13% in Q3, following a Q2 decline after Google started showing three text ads instead of two in phone searches.
View ArticleA Freed Yahoo Internet Could Be a Boon to Marketers
A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros.
View ArticleSearch Data Charges UPS Battery Center's Marketing Strategy
The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.
View ArticleMarket Where Audiences Are Listening
Voices.com targets its two key customer groups via the channels in which they're most likely to respond.
View ArticleJob Postings and Salaries for SEO Are on the Decline
SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.
View ArticleAn Amazon Explorer Reveals the Secrets of His Search
Skeptical of common wisdom for selling on Amazon, Dave Rekuc plumbed the depths of the e-com and made some surprising discoveries.
View ArticleWayfair Designs Search Ads with Engagement and ROI in Mind
The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.
View ArticleFive Minutes With: Udayan Bose on Cracking Mobile Search
Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space
View ArticleThe Pro-Clinton Google Search Conspiracy
Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?
View Article40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems
B.J. Boling learned storytelling in a plastic lawn chair under a magnolia tree next to a three-legged dog named Lucky.
View ArticleAmazon Sets Sights On Advertising, Google
Reports suggest Amazon is exploring new ways to compete in the digital ad space
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